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eMarketing eXcellence: Planning and Optimising your Digital Marketing

P.R. Smith
4.9/5 (25714 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:• Draw up an outline e-marketing plan• Evaluate and apply e-marketing principles and models• Integrate online and offline communications• Implement customer-driven e-marketing• Reduce costly trial and error • Measure and enhance your e-marketing • Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.• Learn how to create a digital marketing strategy and get better campaign results• This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion• Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviewsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with eMarketing eXcellence: Planning and Optimising your Digital Marketing. To get started finding eMarketing eXcellence: Planning and Optimising your Digital Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0750689455

eMarketing eXcellence: Planning and Optimising your Digital Marketing

P.R. Smith
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:• Draw up an outline e-marketing plan• Evaluate and apply e-marketing principles and models• Integrate online and offline communications• Implement customer-driven e-marketing• Reduce costly trial and error • Measure and enhance your e-marketing • Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.• Learn how to create a digital marketing strategy and get better campaign results• This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion• Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviewsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with eMarketing eXcellence: Planning and Optimising your Digital Marketing. To get started finding eMarketing eXcellence: Planning and Optimising your Digital Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0750689455

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