Read Introduction to E-commerce

Introduction to E-commerce

Jeffrey F. Rayport

4.9/5 (23428 ratings)

Description:Upper-level Undergraduate, MBA, and Executive MBA courses on Introduction to E-Commerce. This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The authors present a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of New Economy strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Introduction to E-commerce. To get started finding Introduction to E-commerce, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 718

Format: PDF, EPUB & Kindle Edition

Publisher: Irwin/McGraw-Hill

Release: 2002

ISBN: mvlEAAAAYAAJ

Description: Upper-level Undergraduate, MBA, and Executive MBA courses on Introduction to E-Commerce. This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The authors present a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of New Economy strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Introduction to E-commerce. To get started finding Introduction to E-commerce, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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