Read Credibility and perception of green branding in destinations. A case study of Switzerland

Credibility and perception of green branding in destinations. A case study of Switzerland

Julia Weis

4.9/5 (12027 ratings)

Description:Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Credibility and perception of green branding in destinations. A case study of Switzerland. To get started finding Credibility and perception of green branding in destinations. A case study of Switzerland, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 121

Format: PDF, EPUB & Kindle Edition

Publisher: GRIN Verlag

Release: 2017

ISBN: OFA7DwAAQBAJ

Description: Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Credibility and perception of green branding in destinations. A case study of Switzerland. To get started finding Credibility and perception of green branding in destinations. A case study of Switzerland, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Credibility and perception of green branding in destinations. A case study of Switzerland

Credibility and perception of green branding in destinations. A case study of Switzerland

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