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Transnational Marketing and Transnational Consumers (SpringerBriefs in Business)

İbrahim Sirkeci

4.9/5 (21455 ratings)

Description:Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This bookpresents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers."Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing.""Prof. Ibrahim Sirkeci s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing.""""Svend Hollensen""University of Southern Denmark""Author of Global Marketing (Pearson)"We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Transnational Marketing and Transnational Consumers (SpringerBriefs in Business). To get started finding Transnational Marketing and Transnational Consumers (SpringerBriefs in Business), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 3642367755

Description: Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This bookpresents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers."Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing.""Prof. Ibrahim Sirkeci s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing.""""Svend Hollensen""University of Southern Denmark""Author of Global Marketing (Pearson)"We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Transnational Marketing and Transnational Consumers (SpringerBriefs in Business). To get started finding Transnational Marketing and Transnational Consumers (SpringerBriefs in Business), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Transnational Marketing and Transnational Consumers (SpringerBriefs in Business)

Transnational Marketing and Transnational Consumers (SpringerBriefs in Business)

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