Description:"A book for the ages." ―Rory Sutherland, Author, AlchemyHow did the world's best brands get so big?They had more than great products ― they hacked the human mind.This book reveals their secrets.Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for ― without them ever really knowing why.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands. To get started finding Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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ISBN
1804091332
Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands
Description: "A book for the ages." ―Rory Sutherland, Author, AlchemyHow did the world's best brands get so big?They had more than great products ― they hacked the human mind.This book reveals their secrets.Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for ― without them ever really knowing why.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands. To get started finding Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.