Read The Real Thing: Truth and Power at the Coca-Cola Company

The Real Thing: Truth and Power at the Coca-Cola Company

Constance L. Hays

4.9/5 (15059 ratings)

Description:The Real Thing is a portrait of America’s most famous product and the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Real Thing: Truth and Power at the Coca-Cola Company. To get started finding The Real Thing: Truth and Power at the Coca-Cola Company, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1588363597

Description: The Real Thing is a portrait of America’s most famous product and the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Real Thing: Truth and Power at the Coca-Cola Company. To get started finding The Real Thing: Truth and Power at the Coca-Cola Company, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

The Real Thing: Truth and Power at the Coca-Cola Company

The Real Thing: Truth and Power at the Coca-Cola Company

More Books

The Real Thing: Truth and Power at the Coca-Cola Company by Constance L. Hays (2004-02-03)

The Real Thing: Truth and Power at the Coca-Cola Company by Constance L. Hays (2004-02-03)

Wal-Mart nation? Its size, power, and low prices have helped make it an American success story. So why are some people today so fearful of ... An article from: New York Times Upfront

Wal-Mart nation? Its size, power, and low prices have helped make it an American success story. So why are some people today so fearful of ... An article from: New York Times Upfront