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The Rowman & Littlefield Handbook of Media Management and Business (The Rowman & Littlefield Handbook Series 2)

L. Meghan Mahoney
4.9/5 (30149 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders.The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Rowman & Littlefield Handbook of Media Management and Business (The Rowman & Littlefield Handbook Series 2). To get started finding The Rowman & Littlefield Handbook of Media Management and Business (The Rowman & Littlefield Handbook Series 2), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
458
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
153811531X

The Rowman & Littlefield Handbook of Media Management and Business (The Rowman & Littlefield Handbook Series 2)

L. Meghan Mahoney
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders.The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Rowman & Littlefield Handbook of Media Management and Business (The Rowman & Littlefield Handbook Series 2). To get started finding The Rowman & Littlefield Handbook of Media Management and Business (The Rowman & Littlefield Handbook Series 2), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
458
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
153811531X

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