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Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

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Description:Marketing for Tourism, Hospitality & Events is a comprehensive overview of the marketing principles specific to the fields of tourism, hospitality and events. The book approaches the field of tourism marketing through a uniquely international angle, with increased emphasis on the impact of digital technology. This is supported by a collection of chapter specific international case-studies that highlight the realities of tourism and hospitality marketing in practice, these include: . Spiritual Tourism in Tamil Nadu . The Deer Hunt Festival, Winneba, Ghana . Music-themed hotels in Prague, Amsterdam, Berlin and Mexico . Promoting Hawaii Through Film and Television . Martinhal Beach Resort, Portugal . Dark Tourism in Vietnam To further enhance the text, the authors have included three key features in each chapter: Lessons from a Marketing Guru; Digital Spotlight and Marketing in Action; all of which use examples and case studies from across the industry, providing added depth to the subject. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructors manual and selected videos to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing for Tourism, Hospitality & Events: A Global & Digital Approach. To get started finding Marketing for Tourism, Hospitality & Events: A Global & Digital Approach, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1529672961

Description: Marketing for Tourism, Hospitality & Events is a comprehensive overview of the marketing principles specific to the fields of tourism, hospitality and events. The book approaches the field of tourism marketing through a uniquely international angle, with increased emphasis on the impact of digital technology. This is supported by a collection of chapter specific international case-studies that highlight the realities of tourism and hospitality marketing in practice, these include: . Spiritual Tourism in Tamil Nadu . The Deer Hunt Festival, Winneba, Ghana . Music-themed hotels in Prague, Amsterdam, Berlin and Mexico . Promoting Hawaii Through Film and Television . Martinhal Beach Resort, Portugal . Dark Tourism in Vietnam To further enhance the text, the authors have included three key features in each chapter: Lessons from a Marketing Guru; Digital Spotlight and Marketing in Action; all of which use examples and case studies from across the industry, providing added depth to the subject. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructors manual and selected videos to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing for Tourism, Hospitality & Events: A Global & Digital Approach. To get started finding Marketing for Tourism, Hospitality & Events: A Global & Digital Approach, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

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