Read In the Kingdom of Shoes: Bata, Zlín, Globalization, 1894-1945

In the Kingdom of Shoes: Bata, Zlín, Globalization, 1894-1945

Zachary Austin Doleshal

4.9/5 (27898 ratings)

Description:One of the world's largest sellers of footwear, the Bata Company of Zl?n, Moravia, has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, it Americanized its production model while also trying to Americanize its workforce. In the chaos of postwar Czechoslovakia, it promised a technocratic form of governance. During the Roaring Twenties, Bata became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. In the Great Depression, Bata globalized when others contracted, and in doing so, became the first shoe company to unlock the potential of globalization.As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s. Bata management turned nationalist, even fascist, on the cusp of the Second World War.In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with In the Kingdom of Shoes: Bata, Zlín, Globalization, 1894-1945. To get started finding In the Kingdom of Shoes: Bata, Zlín, Globalization, 1894-1945, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1487524447

Description: One of the world's largest sellers of footwear, the Bata Company of Zl?n, Moravia, has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, it Americanized its production model while also trying to Americanize its workforce. In the chaos of postwar Czechoslovakia, it promised a technocratic form of governance. During the Roaring Twenties, Bata became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. In the Great Depression, Bata globalized when others contracted, and in doing so, became the first shoe company to unlock the potential of globalization.As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s. Bata management turned nationalist, even fascist, on the cusp of the Second World War.In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with In the Kingdom of Shoes: Bata, Zlín, Globalization, 1894-1945. To get started finding In the Kingdom of Shoes: Bata, Zlín, Globalization, 1894-1945, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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In the Kingdom of Shoes: Bata, Zlín, Globalization, 1894-1945

In the Kingdom of Shoes: Bata, Zlín, Globalization, 1894-1945

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