Read Tourism and Hospitality Marketing: A Global Perspective

Tourism and Hospitality Marketing: A Global Perspective

Simon Hudson

4.9/5 (24467 ratings)

Description:With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.Chapters are packed with pedagogical features that will help readers consolidate their learning, including:- Chapter objectives- Key terms- Discussion questions and exercises- Links to useful websites- Profiles of successful individuals and organizationsTourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Tourism and Hospitality Marketing: A Global Perspective. To get started finding Tourism and Hospitality Marketing: A Global Perspective, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 488

Format: PDF, EPUB & Kindle Edition

Publisher: Sage Publications Ltd

Release: 2008

ISBN: 1473903017

Description: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.Chapters are packed with pedagogical features that will help readers consolidate their learning, including:- Chapter objectives- Key terms- Discussion questions and exercises- Links to useful websites- Profiles of successful individuals and organizationsTourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Tourism and Hospitality Marketing: A Global Perspective. To get started finding Tourism and Hospitality Marketing: A Global Perspective, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Tourism and Hospitality Marketing: A Global Perspective

Tourism and Hospitality Marketing: A Global Perspective

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