Read Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers (Studies in Social Medicine)

Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers (Studies in Social Medicine)

Nancy Tomes

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Description:In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers (Studies in Social Medicine). To get started finding Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers (Studies in Social Medicine), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1469622785

Description: In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers (Studies in Social Medicine). To get started finding Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers (Studies in Social Medicine), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers (Studies in Social Medicine)

Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers (Studies in Social Medicine)

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