Read The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

Gary Schwartz

4.9/5 (20963 ratings)

Description:We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He’ll explain:• How to minimize barriers between the shopper and a sale.• How marketers can connect and, more important, reconnect with loyal shoppers.• The technology available now—and what’s coming soon—and how to pick a solution that will deliver results.But like Blink or Freakonomics, this isn’t just a book for businesses. It’s also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that’s modifying people’s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing—and what we can do to better harness this opportunity—will find this book to be essential reading.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy. To get started finding The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1451671881

Description: We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He’ll explain:• How to minimize barriers between the shopper and a sale.• How marketers can connect and, more important, reconnect with loyal shoppers.• The technology available now—and what’s coming soon—and how to pick a solution that will deliver results.But like Blink or Freakonomics, this isn’t just a book for businesses. It’s also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that’s modifying people’s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing—and what we can do to better harness this opportunity—will find this book to be essential reading.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy. To get started finding The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

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