Read Create the Perfect Brand: Teach Yourself

Create the Perfect Brand: Teach Yourself

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Description:Filled with case studiesHarley Davidson to IKEA to Lego to Susan Boylea guide to maximizing a brand, even in a downturn All aspects of branding are covered in this guide, including brand creation and protection, while fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. Reades will learn what a brand is and why it is the heart, soul, and core of a business; the methods to value a brand; brand focus; brand creation and structure; brand protection, including trademark and intellectual property; personal branding; and brand delivery. The authors include their own extensive experiences and guidance, and the fascinating case studies include Cadbury and the Apple iPod plus such disaster stories as Woolworths.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Create the Perfect Brand: Teach Yourself. To get started finding Create the Perfect Brand: Teach Yourself, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1444131427

Description: Filled with case studiesHarley Davidson to IKEA to Lego to Susan Boylea guide to maximizing a brand, even in a downturn All aspects of branding are covered in this guide, including brand creation and protection, while fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. Reades will learn what a brand is and why it is the heart, soul, and core of a business; the methods to value a brand; brand focus; brand creation and structure; brand protection, including trademark and intellectual property; personal branding; and brand delivery. The authors include their own extensive experiences and guidance, and the fascinating case studies include Cadbury and the Apple iPod plus such disaster stories as Woolworths.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Create the Perfect Brand: Teach Yourself. To get started finding Create the Perfect Brand: Teach Yourself, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Create the Perfect Brand: Teach Yourself

Create the Perfect Brand: Teach Yourself

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