Read Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management)

Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management)

Thomas Boysen Anker

4.9/5 (15017 ratings)

Description:Can we believe the claims that marketers make? Does truth in marketing matter? Apparently notDespite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails.This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR. "We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management). To get started finding Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1317535065

Description: Can we believe the claims that marketers make? Does truth in marketing matter? Apparently notDespite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails.This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR. "We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management). To get started finding Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management)

Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management)

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Truth in Marketing (Routledge Focus on Business and Management)

Truth in Marketing (Routledge Focus on Business and Management)