Read Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Martina Lauchengco

4.9/5 (22841 ratings)

Description:In today's hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is unique, others claim they do the same things, leaving customers very confused. As a result, product marketing for tech products has never been harder...or more important. This book explains what it really takes to bring a technology product successfully to market. The frameworks are simple but powerful and easy to deploy. They address how to adapt product marketing to more agile development cycles, how to stand out when other products do similar things, and how to position products and companies with thoughtful execution of strategy versus simply "doing marketing." It takes the best of "classic" positioning, messaging and product marketing and applies these practices to modern realities of the tech and customer landscape.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group). To get started finding Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 272

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1119703646

Description: In today's hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is unique, others claim they do the same things, leaving customers very confused. As a result, product marketing for tech products has never been harder...or more important. This book explains what it really takes to bring a technology product successfully to market. The frameworks are simple but powerful and easy to deploy. They address how to adapt product marketing to more agile development cycles, how to stand out when other products do similar things, and how to position products and companies with thoughtful execution of strategy versus simply "doing marketing." It takes the best of "classic" positioning, messaging and product marketing and applies these practices to modern realities of the tech and customer landscape.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group). To get started finding Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

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