Read Luxury Retail and Digital Management: Developing Customer Experience in a Digital World

Luxury Retail and Digital Management: Developing Customer Experience in a Digital World

Unknown Author

4.9/5 (20152 ratings)

Description:Develop a winning customer experience in the digital worldLuxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing.- Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept- Explores the selection, training and motivation of the staff- Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retailWritten by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Luxury Retail and Digital Management: Developing Customer Experience in a Digital World. To get started finding Luxury Retail and Digital Management: Developing Customer Experience in a Digital World, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1119542359

Description: Develop a winning customer experience in the digital worldLuxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing.- Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept- Explores the selection, training and motivation of the staff- Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retailWritten by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Luxury Retail and Digital Management: Developing Customer Experience in a Digital World. To get started finding Luxury Retail and Digital Management: Developing Customer Experience in a Digital World, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Luxury Retail and Digital Management: Developing Customer Experience in a Digital World

Luxury Retail and Digital Management: Developing Customer Experience in a Digital World

More Books