Description:Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to * Use the scientific method to evaluate hypotheses using controlled experiments * Define key metrics and ideally an Overall Evaluation Criterion * Test for trustworthiness of the results and alert experimenters to violated assumptions * Build a scalable platform that lowers the marginal cost of experiments close to zero * Avoid pitfalls like carryover effects and Twyman's law * Understand how statistical issues play out in practiceWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. To get started finding Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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PDF, EPUB & Kindle Edition
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ISBN
1108590098
Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
Description: Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to * Use the scientific method to evaluate hypotheses using controlled experiments * Define key metrics and ideally an Overall Evaluation Criterion * Test for trustworthiness of the results and alert experimenters to violated assumptions * Build a scalable platform that lowers the marginal cost of experiments close to zero * Avoid pitfalls like carryover effects and Twyman's law * Understand how statistical issues play out in practiceWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. To get started finding Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.