Read African Luxury Branding: From Soft Power to Queer Futures (Routledge Critical Advertising Studies)

African Luxury Branding: From Soft Power to Queer Futures (Routledge Critical Advertising Studies)

Mehita Iqani

4.9/5 (20785 ratings)

Description:Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognising the importance of African brands staking their claim in luxury, this book also problematises the role these brands play in the promotion of luxury discourses, advancing the project of capitalism and their contribution to broader patterns of inequality.Shedding new light not only on luxury branding strategies but also on the idea of a luxurious global 'Africanicity' and on the complex cultural politics of South Africa, African Luxury Branding will be of interest to advanced students and researchers in disciplines including Critical Advertising Studies, African Studies, Media and Communications.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with African Luxury Branding: From Soft Power to Queer Futures (Routledge Critical Advertising Studies). To get started finding African Luxury Branding: From Soft Power to Queer Futures (Routledge Critical Advertising Studies), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 103212962X

Description: Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognising the importance of African brands staking their claim in luxury, this book also problematises the role these brands play in the promotion of luxury discourses, advancing the project of capitalism and their contribution to broader patterns of inequality.Shedding new light not only on luxury branding strategies but also on the idea of a luxurious global 'Africanicity' and on the complex cultural politics of South Africa, African Luxury Branding will be of interest to advanced students and researchers in disciplines including Critical Advertising Studies, African Studies, Media and Communications.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with African Luxury Branding: From Soft Power to Queer Futures (Routledge Critical Advertising Studies). To get started finding African Luxury Branding: From Soft Power to Queer Futures (Routledge Critical Advertising Studies), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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African Luxury Branding: From Soft Power to Queer Futures (Routledge Critical Advertising Studies)

African Luxury Branding: From Soft Power to Queer Futures (Routledge Critical Advertising Studies)

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