Read Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success

Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success

Christophe Morin

4.9/5 (26352 ratings)

Description:Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin present highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience. The book covers: What the latest brain research says about the true `decision center' How to craft your message to appeal to the part of the brain that decides: the Old Brain The 6 stimuli that always trigger a response from the Old Brain The 6 message building blocks of an effective message The 7 impact boosters that set a presentation apart from the rest The 3 different learning styles and how to address them How to create impact and grab immediate attention every time What is the Old Brain and why is it important to anyone? New research in neuroscience reveals that the human brain is categorized into three separate parts that act as separate organs with different cellular structures and different functions: The "New Brain" thinks; it processes rational data. The "Middle Brain" feels; it processes emotions and feelings. The "Old Brain" decides; it reviews input from the other two brains and controls the decision making process. Traditionally, we have been taught to communicate to the New Brain, logically and rationally, while failing to address the true decision maker, the primitive Old Brain, in a language it can understand. In this groundbreaking book, authors teach how to build and deliver messages that provide maximum impact by speaking directly to the Old Brain. The Neuromarketing principles presented in this unique book will revolutionize the way executives, marketing and sales professionals communicate and sell so they successfully influence any audience, anytime.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success. To get started finding Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0974348228

Description: Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin present highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience. The book covers: What the latest brain research says about the true `decision center' How to craft your message to appeal to the part of the brain that decides: the Old Brain The 6 stimuli that always trigger a response from the Old Brain The 6 message building blocks of an effective message The 7 impact boosters that set a presentation apart from the rest The 3 different learning styles and how to address them How to create impact and grab immediate attention every time What is the Old Brain and why is it important to anyone? New research in neuroscience reveals that the human brain is categorized into three separate parts that act as separate organs with different cellular structures and different functions: The "New Brain" thinks; it processes rational data. The "Middle Brain" feels; it processes emotions and feelings. The "Old Brain" decides; it reviews input from the other two brains and controls the decision making process. Traditionally, we have been taught to communicate to the New Brain, logically and rationally, while failing to address the true decision maker, the primitive Old Brain, in a language it can understand. In this groundbreaking book, authors teach how to build and deliver messages that provide maximum impact by speaking directly to the Old Brain. The Neuromarketing principles presented in this unique book will revolutionize the way executives, marketing and sales professionals communicate and sell so they successfully influence any audience, anytime.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success. To get started finding Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success

Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success

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