Read TV's Betty Goes Global: From Telenovela to International Brand

TV's Betty Goes Global: From Telenovela to International Brand

Akass Kim McCabe Janet

4.9/5 (25538 ratings)

Description:Premiering in 2006, the stylish and award winning US hit show Ugly Betty, about kind-hearted ugly duckling Betty Suarez (America Ferrera), is the latest incarnation of a truly global phenomenon that started life as a Colombian telenovela, Yo soy Betty, la fea, back in 1999. The tale has since taken an extraordinary journey around the globe, from the original Colombian Beatriz, Indian Jassi, Chinese Wudi and Israeli Esti to the Flemish Sara, Spanish Bea, Greek Maria and Dutch Lotte as well as Czech Katka, Russian Katka and Turkish GAnl. This groundbreaking book about how television formats go global asks what the Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to, and/or re-made for, different national contexts. The contributors explore what Betty says about the tensions between multimedia conglomeratesOCO commercial demands and the regulatory forces of national broadcasters, about national TV industriesOCO struggle in competitive markets, and about what this international trade reveals about cultural storytelling and audience experience, as well as ideologies of feminine beauty. The book features original interviews with buyers and schedulers, writers, story editors and directors, including the creator of Yo soy Betty, la fea, Fernando Gaitin."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with TV's Betty Goes Global: From Telenovela to International Brand. To get started finding TV's Betty Goes Global: From Telenovela to International Brand, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 276

Format: PDF, EPUB & Kindle Edition

Publisher: Not Avail

Release: 2014

ISBN: 0857721577

Description: Premiering in 2006, the stylish and award winning US hit show Ugly Betty, about kind-hearted ugly duckling Betty Suarez (America Ferrera), is the latest incarnation of a truly global phenomenon that started life as a Colombian telenovela, Yo soy Betty, la fea, back in 1999. The tale has since taken an extraordinary journey around the globe, from the original Colombian Beatriz, Indian Jassi, Chinese Wudi and Israeli Esti to the Flemish Sara, Spanish Bea, Greek Maria and Dutch Lotte as well as Czech Katka, Russian Katka and Turkish GAnl. This groundbreaking book about how television formats go global asks what the Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to, and/or re-made for, different national contexts. The contributors explore what Betty says about the tensions between multimedia conglomeratesOCO commercial demands and the regulatory forces of national broadcasters, about national TV industriesOCO struggle in competitive markets, and about what this international trade reveals about cultural storytelling and audience experience, as well as ideologies of feminine beauty. The book features original interviews with buyers and schedulers, writers, story editors and directors, including the creator of Yo soy Betty, la fea, Fernando Gaitin."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with TV's Betty Goes Global: From Telenovela to International Brand. To get started finding TV's Betty Goes Global: From Telenovela to International Brand, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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TV's Betty Goes Global: From Telenovela to International Brand

TV's Betty Goes Global: From Telenovela to International Brand

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