Read Marketing the Blue and Gray: Newspaper Advertising and the American Civil War

Marketing the Blue and Gray: Newspaper Advertising and the American Civil War

Lawrence A. Kreiser Jr.

4.9/5 (31362 ratings)

Description:Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing the Blue and Gray: Newspaper Advertising and the American Civil War. To get started finding Marketing the Blue and Gray: Newspaper Advertising and the American Civil War, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0807171573

Description: Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing the Blue and Gray: Newspaper Advertising and the American Civil War. To get started finding Marketing the Blue and Gray: Newspaper Advertising and the American Civil War, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing the Blue and Gray: Newspaper Advertising and the American Civil War

Marketing the Blue and Gray: Newspaper Advertising and the American Civil War

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