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Museum Branding: How to Create and Maintain Image, Loyalty, and Support

Margot A Wallace
4.9/5 (29494 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Museum Branding: How to Create and Maintain Image, Loyalty, and Support. To get started finding Museum Branding: How to Create and Maintain Image, Loyalty, and Support, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
208
Format
PDF, EPUB & Kindle Edition
Publisher
Altamira Press
Release
2006
ISBN
0759114161

Museum Branding: How to Create and Maintain Image, Loyalty, and Support

Margot A Wallace
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Museum Branding: How to Create and Maintain Image, Loyalty, and Support. To get started finding Museum Branding: How to Create and Maintain Image, Loyalty, and Support, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
208
Format
PDF, EPUB & Kindle Edition
Publisher
Altamira Press
Release
2006
ISBN
0759114161

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