Read Go Beyond Google: Gathering Internet Intelligence - 2nd Edition

Go Beyond Google: Gathering Internet Intelligence - 2nd Edition

Sean Campbell

4.9/5 (24740 ratings)

Description:Go Beyond Google: Gathering Internet Intelligence was named as one of the 2009 / 2010 "Best Reads" in Competitive Intelligence by the Strategic and Competitive Intelligence Professionals association.1st Edition - Published June 20102nd Edition - Published March 2011------Over the last 15 years, the business world has seen the Web go from irrelevant to essential. Individuals with almost every job title now search the Web on a daily basis, making it the reference desk for the masses.But as Jeska Dzwigalaski of Linden Lab puts it, “Google makes us simultaneously smarter and stupider. Got a question? With instant access to practically every piece of information ever known to humankind, we take for granted that we're only a quick Web search away from the answer.” But if we take for granted that the information is out there, why is it often so difficult to find? How often do we walk away from the computer with that terrible feeling that the information was out there, we just didn’t find it?As competitive intelligence and market research professionals, we use Google and a wide variety of other Web-based tools to find very specific pieces of information, develop answers to critical business questions, and support broader marketing and sales initiatives. In short, we help companies grow with market changes, take share from their competitors, and protect the share they have today.We've written this reference on web resources for gathering business intelligence because everyone who goes to work and finds themselves staring at the search box can use our techniques to “Go Beyond Google” and get much more out of the Web in far less time. If any of the following information needs seem relevant to your work, then this book is for you:Insights on competitors such as what challenges them today, where they might be headed, what future investments they appear ready to make, and what chief complaints and praises their customers generate today.Insights on key individuals inside a competitor such as their role inside an organization, their chief responsibilities, initiatives they are leading, goals, interests, and recent public quotes.Insights on industry trends such as where new trends are headed, who is backing them, and who is attempting to slow them down.In short our goal is to help you more quickly pull forward pearls of insight when you are searching the web. --For any questions on the topics covered in our book feel free to contact me at - [email protected] have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Go Beyond Google: Gathering Internet Intelligence - 2nd Edition. To get started finding Go Beyond Google: Gathering Internet Intelligence - 2nd Edition, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Description: Go Beyond Google: Gathering Internet Intelligence was named as one of the 2009 / 2010 "Best Reads" in Competitive Intelligence by the Strategic and Competitive Intelligence Professionals association.1st Edition - Published June 20102nd Edition - Published March 2011------Over the last 15 years, the business world has seen the Web go from irrelevant to essential. Individuals with almost every job title now search the Web on a daily basis, making it the reference desk for the masses.But as Jeska Dzwigalaski of Linden Lab puts it, “Google makes us simultaneously smarter and stupider. Got a question? With instant access to practically every piece of information ever known to humankind, we take for granted that we're only a quick Web search away from the answer.” But if we take for granted that the information is out there, why is it often so difficult to find? How often do we walk away from the computer with that terrible feeling that the information was out there, we just didn’t find it?As competitive intelligence and market research professionals, we use Google and a wide variety of other Web-based tools to find very specific pieces of information, develop answers to critical business questions, and support broader marketing and sales initiatives. In short, we help companies grow with market changes, take share from their competitors, and protect the share they have today.We've written this reference on web resources for gathering business intelligence because everyone who goes to work and finds themselves staring at the search box can use our techniques to “Go Beyond Google” and get much more out of the Web in far less time. If any of the following information needs seem relevant to your work, then this book is for you:Insights on competitors such as what challenges them today, where they might be headed, what future investments they appear ready to make, and what chief complaints and praises their customers generate today.Insights on key individuals inside a competitor such as their role inside an organization, their chief responsibilities, initiatives they are leading, goals, interests, and recent public quotes.Insights on industry trends such as where new trends are headed, who is backing them, and who is attempting to slow them down.In short our goal is to help you more quickly pull forward pearls of insight when you are searching the web. --For any questions on the topics covered in our book feel free to contact me at - [email protected] have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Go Beyond Google: Gathering Internet Intelligence - 2nd Edition. To get started finding Go Beyond Google: Gathering Internet Intelligence - 2nd Edition, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Go Beyond Google: Gathering Internet Intelligence - 2nd Edition

Go Beyond Google: Gathering Internet Intelligence - 2nd Edition

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