Read Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help

Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help

Mara Einstein

4.9/5 (27195 ratings)

Description:Pink ribbons, red dresses, and greenwashing-American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help. To get started finding Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0520951638

Description: Pink ribbons, red dresses, and greenwashing-American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help. To get started finding Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help

Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help

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