Read Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

David Taylor

4.9/5 (33654 ratings)

Description:"Stretching the Brand" offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them."Stretching the Brand" will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds. To get started finding Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0470862122

Description: "Stretching the Brand" offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them."Stretching the Brand" will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds. To get started finding Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

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