Description:In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Emerging Trends in Food and Agribusiness Marketing. To get started finding Emerging Trends in Food and Agribusiness Marketing, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
452
Format
PDF, EPUB & Kindle Edition
Publisher
IGI Global
Release
2024
ISBN
9780271022680
Emerging Trends in Food and Agribusiness Marketing
Description: In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Emerging Trends in Food and Agribusiness Marketing. To get started finding Emerging Trends in Food and Agribusiness Marketing, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.