Read The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge)

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge)

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Description:Rewrites the rules of commerce by pursuing outcomes rather than products; the seventh book in the Management on the Cutting Edge series comes from a definitive source--the MIT Sloan Management Review.Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the "means" (their products and services), they adopt innovative revenue models to pursue "ends" (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge). To get started finding The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 026204434X

Description: Rewrites the rules of commerce by pursuing outcomes rather than products; the seventh book in the Management on the Cutting Edge series comes from a definitive source--the MIT Sloan Management Review.Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the "means" (their products and services), they adopt innovative revenue models to pursue "ends" (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge). To get started finding The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge)

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge)

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