Read Business, Not Politics: The Making of the Gay Market

Business, Not Politics: The Making of the Gay Market

Katherine Sender

4.9/5 (15145 ratings)

Description:In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers' claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Business, Not Politics: The Making of the Gay Market. To get started finding Business, Not Politics: The Making of the Gay Market, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0231509162

Description: In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers' claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Business, Not Politics: The Making of the Gay Market. To get started finding Business, Not Politics: The Making of the Gay Market, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Business, Not Politics: The Making of the Gay Market

Business, Not Politics: The Making of the Gay Market

More Books

The Makeover: Reality Television and Reflexive Audiences (Critical Cultural Communication, 26)

The Makeover: Reality Television and Reflexive Audiences (Critical Cultural Communication, 26)

The Makeover: Reality Television and Reflexive Audiences

The Makeover: Reality Television and Reflexive Audiences

Queer Technologies: Affordances, Affect, Ambivalence

Queer Technologies: Affordances, Affect, Ambivalence

Business Not Politics

Business Not Politics

The Politics of Reality Television

The Politics of Reality Television

The Politics of Reality Television: Global Perspectives (Shaping Inquiry in Culture, Communication and Media Studies)

The Politics of Reality Television: Global Perspectives (Shaping Inquiry in Culture, Communication and Media Studies)

Stuart Hall Lives: Cultural Studies in an Age of Digital Media (Nca Studies in Communication)

Stuart Hall Lives: Cultural Studies in an Age of Digital Media (Nca Studies in Communication)

Second Daughter: Growing Up in China 1930-1949 by Katherine Wei (1985-09-01)

Second Daughter: Growing Up in China 1930-1949 by Katherine Wei (1985-09-01)