Read The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

Ilana Edelstein

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Description:The never-before-told story of Patrón Tequila—the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patrón’s cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business—from the brand’s iconic bottle to designing the sexy and attention- getting outfits worn by the famous “Patrón Girls” at promotions and parties to running the back office.Patrón is a tequila so sumptuous—and so brilliantly marketed—that it has become the world’s leading ultrapremium tequila and has changed the way the spirit is experienced: what was once “gasoline” slammed back in a shot glass is now poured from an exquisite hand-blown bottle into a chilled glass and sipped to attain a “Patrón high.”Today, Patrón has grown to over a billion-dollar brand, and it is the largest generator of revenue of all tequila brands. Edelstein combines the dramatic story of the company’s rise to success in an astonishingly competitive and sometimes cutthroat industry with practical business lessons about R&D and brand building that business leaders can put to productive use in any industry.A tale of love, sacrifice, celebrity, dizzying success, and ultimate betrayal, The Patrón Way reveals for the first time all the details behind the intimate relationship and marketing genius of the “power couple” that transformed the spirits industry.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand. To get started finding The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0071817654

Description: The never-before-told story of Patrón Tequila—the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patrón’s cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business—from the brand’s iconic bottle to designing the sexy and attention- getting outfits worn by the famous “Patrón Girls” at promotions and parties to running the back office.Patrón is a tequila so sumptuous—and so brilliantly marketed—that it has become the world’s leading ultrapremium tequila and has changed the way the spirit is experienced: what was once “gasoline” slammed back in a shot glass is now poured from an exquisite hand-blown bottle into a chilled glass and sipped to attain a “Patrón high.”Today, Patrón has grown to over a billion-dollar brand, and it is the largest generator of revenue of all tequila brands. Edelstein combines the dramatic story of the company’s rise to success in an astonishingly competitive and sometimes cutthroat industry with practical business lessons about R&D and brand building that business leaders can put to productive use in any industry.A tale of love, sacrifice, celebrity, dizzying success, and ultimate betrayal, The Patrón Way reveals for the first time all the details behind the intimate relationship and marketing genius of the “power couple” that transformed the spirits industry.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand. To get started finding The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

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(The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand) [By: Edelstein, Ilana] [Jun, 2013]

(The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand) [By: Edelstein, Ilana] [Jun, 2013]