Description:What's better than getting new customers? Turning existing ones into FANS.Everything marketers need to know to find, engage, and leverage the power of brand evangelistsThink Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional.Foreword by Kathy Sierra, cocreator of the Head First book seriesWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans. To get started finding Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
224
Format
PDF, EPUB & Kindle Edition
Publisher
McGraw-Hill Companies
Release
2013
ISBN
0071806091
Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans
Description: What's better than getting new customers? Turning existing ones into FANS.Everything marketers need to know to find, engage, and leverage the power of brand evangelistsThink Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional.Foreword by Kathy Sierra, cocreator of the Head First book seriesWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans. To get started finding Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.