Description:They’re young, they’re brash,they’re smart—and they’re77-million strong.
Generation Y is creating startups at anunprecedented rate, and their approach tobusiness is unlike anything you’ve seen.The generation described by the mediaas spoiled, entitled, even narcissistic, is provingthese notions false every day. Inspiredby the rock-star entrepreneurs of previousgenerations and driven by a burning desireto control their own destinies, GenY is rewritingthe entrepreneurial playbook one coolstartup at a time.Inc. magazine writer Donna Fenn interviewedmore than 150 young CEOs to learnwhat makes them tick. While upstarts aremotivated by similar aspirations of pastgenerations, their way of doing business isradically different—and it’s changing the wayeveryone must do business now. Upstarts examinesand analyzes this entrepreneurialrevolution to reveal eight critical lessons everyentrepreneur and marketer must learn.Fenn describes a generation of entrepreneursthat is highly collaborative and team-oriented.It’s quick and alert when it comes tonew technologies. It’s hell-bent on changingthe world. And it’s totally impatient with outmodedbusiness models.The sooner you adapt to the new way ofbusiness, the greater chance you have togrow and profit in the years ahead. Upstartsprovides key insight into:
Building collaborative tribes
Deploying technology to yourcompetitive advantage
Disrupting the status quo
Deconstructing the GenY market
Generating branding buzz
Adopting a social mission
Inventing the workplace of the future
Reinventing your company
Misreading GenY companies could be thebiggest business mistake you ever make. Thisforward-looking book serves both as a headsupto the far-reaching changes coming yourway and as a detailed guide to meeting theresulting challenges.The upstarts are here to stay. Are you?We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success. To get started finding Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
McGraw-Hill Companies
Release
2009
ISBN
0071601899
Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success
Description: They’re young, they’re brash,they’re smart—and they’re77-million strong.
Generation Y is creating startups at anunprecedented rate, and their approach tobusiness is unlike anything you’ve seen.The generation described by the mediaas spoiled, entitled, even narcissistic, is provingthese notions false every day. Inspiredby the rock-star entrepreneurs of previousgenerations and driven by a burning desireto control their own destinies, GenY is rewritingthe entrepreneurial playbook one coolstartup at a time.Inc. magazine writer Donna Fenn interviewedmore than 150 young CEOs to learnwhat makes them tick. While upstarts aremotivated by similar aspirations of pastgenerations, their way of doing business isradically different—and it’s changing the wayeveryone must do business now. Upstarts examinesand analyzes this entrepreneurialrevolution to reveal eight critical lessons everyentrepreneur and marketer must learn.Fenn describes a generation of entrepreneursthat is highly collaborative and team-oriented.It’s quick and alert when it comes tonew technologies. It’s hell-bent on changingthe world. And it’s totally impatient with outmodedbusiness models.The sooner you adapt to the new way ofbusiness, the greater chance you have togrow and profit in the years ahead. Upstartsprovides key insight into:
Building collaborative tribes
Deploying technology to yourcompetitive advantage
Disrupting the status quo
Deconstructing the GenY market
Generating branding buzz
Adopting a social mission
Inventing the workplace of the future
Reinventing your company
Misreading GenY companies could be thebiggest business mistake you ever make. Thisforward-looking book serves both as a headsupto the far-reaching changes coming yourway and as a detailed guide to meeting theresulting challenges.The upstarts are here to stay. Are you?We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success. To get started finding Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.