Read Market-Led Strategic Change

Market-Led Strategic Change

Nigel F. Piercy

4.9/5 (12760 ratings)

Description:The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility * marketing under siege * dominant customers and much else besides.In his witty and direct style, Nigel Piercy takes into account state-of-the-art thinking, including nine new case studies providing invaluable lessons from global firms: * Tata * EMI and the music business * Cloud computing * IBM * BAA * Rover cars * Tesco in the USA * Mittal and global steel * One-Laptop-Per-Child. The book confronts the critical issues now faced in strategic marketing: * escalating customer demands driving the imperative for superior value * totally integrated marketing to deliver customer value * the diffusion of Internet-related issues throughout marketing* managing processes like planning and budgeting to achieve effective implementationAt once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.Tutor Resource pack available at www.textbooks.elsevier.comWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Market-Led Strategic Change. To get started finding Market-Led Strategic Change, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 572

Format: PDF, EPUB & Kindle Edition

Publisher: Butterworth-Heinemann

Release: 2008

ISBN: 0080949479

Description: The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility * marketing under siege * dominant customers and much else besides.In his witty and direct style, Nigel Piercy takes into account state-of-the-art thinking, including nine new case studies providing invaluable lessons from global firms: * Tata * EMI and the music business * Cloud computing * IBM * BAA * Rover cars * Tesco in the USA * Mittal and global steel * One-Laptop-Per-Child. The book confronts the critical issues now faced in strategic marketing: * escalating customer demands driving the imperative for superior value * totally integrated marketing to deliver customer value * the diffusion of Internet-related issues throughout marketing* managing processes like planning and budgeting to achieve effective implementationAt once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.Tutor Resource pack available at www.textbooks.elsevier.comWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Market-Led Strategic Change. To get started finding Market-Led Strategic Change, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Market-Led Strategic Change

Market-Led Strategic Change

More Books

Strategic Customer Management: Strategizing the Sales Organization

Strategic Customer Management: Strategizing the Sales Organization

Market-Led Strategic Change by Nigel F. Piercy (2008-11-11)

Market-Led Strategic Change by Nigel F. Piercy (2008-11-11)

Outlines & Highlights for Marketing Strategy and Competitive Positioning by Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud, ISBN: 9780273706977 (Cram101 Textbook Outlines) (Paperback) - Common

Outlines & Highlights for Marketing Strategy and Competitive Positioning by Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud, ISBN: 9780273706977 (Cram101 Textbook Outlines) (Paperback) - Common

[(The Oxford Handbook of Strategic Sales and Sales Management)] [ Edited by David W. Cravens, Edited by Kenneth Le Meunier-FitzHugh, Edited by Nigel F. Piercy ] [January, 2013]

[(The Oxford Handbook of Strategic Sales and Sales Management)] [ Edited by David W. Cravens, Edited by Kenneth Le Meunier-FitzHugh, Edited by Nigel F. Piercy ] [January, 2013]

Tales From The Marketplace (Marketing Series)

Tales From The Marketplace (Marketing Series)

Strategic Customer Management : Strategizing the Sales Organization (Hardcover)--by Nigel F. Piercy [2009 Edition]

Strategic Customer Management : Strategizing the Sales Organization (Hardcover)--by Nigel F. Piercy [2009 Edition]

Marketing Bundle: Market-Led Strategic Change, Third Edition (Chartered Institute of Marketing) by Nigel F. Piercy (2001-12-25)

Marketing Bundle: Market-Led Strategic Change, Third Edition (Chartered Institute of Marketing) by Nigel F. Piercy (2001-12-25)

[(The Oxford Handbook of Strategic Sales and Sales Management)] [ Edited by David W. Cravens, Edited by Kenneth Le Meunier-FitzHugh, Edited by Nigel F. Piercy ] [March, 2011]

[(The Oxford Handbook of Strategic Sales and Sales Management)] [ Edited by David W. Cravens, Edited by Kenneth Le Meunier-FitzHugh, Edited by Nigel F. Piercy ] [March, 2011]

Market-Led Strategic Change: Transforming the process of going to market

Market-Led Strategic Change: Transforming the process of going to market