Read Chief Culture Officer: How to Create a Living, Breathing Corporation

Chief Culture Officer: How to Create a Living, Breathing Corporation

Grant McCracken

4.9/5 (24878 ratings)

Description:Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn’t realize that those kids in baggy jeans represented a whole new—and lucrative—market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi Strauss isn’t alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends—from sneakers to slow food to preppies—while developing a systematic understanding of the deep waves of culture in America and the world. The CCO’s professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals. Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons—and your business.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Chief Culture Officer: How to Create a Living, Breathing Corporation. To get started finding Chief Culture Officer: How to Create a Living, Breathing Corporation, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0465018327

Description: Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn’t realize that those kids in baggy jeans represented a whole new—and lucrative—market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi Strauss isn’t alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends—from sneakers to slow food to preppies—while developing a systematic understanding of the deep waves of culture in America and the world. The CCO’s professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals. Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons—and your business.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Chief Culture Officer: How to Create a Living, Breathing Corporation. To get started finding Chief Culture Officer: How to Create a Living, Breathing Corporation, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Chief Culture Officer: How to Create a Living, Breathing Corporation

Chief Culture Officer: How to Create a Living, Breathing Corporation

More Books

The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names

The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names

Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (MIDLAND BOOK)

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (MIDLAND BOOK)

The Long Interview (Qualitative Research Methods)

The Long Interview (Qualitative Research Methods)

Return of the Artisan: How America Went from Industrial to Handmade

Return of the Artisan: How America Went from Industrial to Handmade

Culture and Consumption II: Markets, Meaning, and Brand Management

Culture and Consumption II: Markets, Meaning, and Brand Management

Big Hair: A Journey into the Transformation of Self

Big Hair: A Journey into the Transformation of Self

Transformations: Identity Construction in Contemporary Culture

Transformations: Identity Construction in Contemporary Culture

Dark Value: how to find hidden value in the digital economy

Dark Value: how to find hidden value in the digital economy