Read Destination Marketing Organisations (Routledge Advances in Tourism)

Destination Marketing Organisations (Routledge Advances in Tourism)

Steven Pike

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Description:Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs.Key learning outcomes are to enhance understanding of the fundamental issues relating to:The rationale for the establishment of DMOsThe structure, roles, goals and functions of DMOsThe key opportunities, challenges and constraints facing DMOsThe complexities of marketing destinations as tourism brandsThe AuthorDr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Destination Marketing Organisations (Routledge Advances in Tourism). To get started finding Destination Marketing Organisations (Routledge Advances in Tourism), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0080443060

Description: Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs.Key learning outcomes are to enhance understanding of the fundamental issues relating to:The rationale for the establishment of DMOsThe structure, roles, goals and functions of DMOsThe key opportunities, challenges and constraints facing DMOsThe complexities of marketing destinations as tourism brandsThe AuthorDr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Destination Marketing Organisations (Routledge Advances in Tourism). To get started finding Destination Marketing Organisations (Routledge Advances in Tourism), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Destination Marketing Organisations (Routledge Advances in Tourism)

Destination Marketing Organisations (Routledge Advances in Tourism)

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