Read Key Marketing Metrics

Key Marketing Metrics

Paul W. Farris

4.9/5 (26583 ratings)

Description:Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can't measure it, you can't manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETINGWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Key Marketing Metrics. To get started finding Key Marketing Metrics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

Publisher: —

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ISBN: 0273722034

Description: Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can't measure it, you can't manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETINGWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Key Marketing Metrics. To get started finding Key Marketing Metrics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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[(Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know )] [Author: Paul W. Farris] [Dec-2008]

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Access Card for Interactive Labs with Chapter Highlights for: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris

Access Card for Interactive Labs with Chapter Highlights for: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris

[(Marketing Metrics : The Definitive Guide to Measuring Marketing Performance)] [By (author) Paul W. Farris ] published on (February, 2010)

[(Marketing Metrics : The Definitive Guide to Measuring Marketing Performance)] [By (author) Paul W. Farris ] published on (February, 2010)