Read Marketing the Arts - Books Library

Marketing the Arts

Unknown Author

4.9/5 (31120 ratings)

Description:With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:- The importance of arts consumption and its socio-political dimensions- The importance of the aesthetic experience itself, and how to research it- Arts policy development- The art versus commerce debate- The role of the arts marketer as market-maker- The artist as brand or entrepreneurThis fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as India and China, music in Sub-Saharan Africa and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts has an enhanced focus on practical application, with updated case studies and tools throughout. Marketing the Arts: Breaking Boundaries, is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and a test bank.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing the Arts. To get started finding Marketing the Arts, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 036789887X

Description: With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:- The importance of arts consumption and its socio-political dimensions- The importance of the aesthetic experience itself, and how to research it- Arts policy development- The art versus commerce debate- The role of the arts marketer as market-maker- The artist as brand or entrepreneurThis fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as India and China, music in Sub-Saharan Africa and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts has an enhanced focus on practical application, with updated case studies and tools throughout. Marketing the Arts: Breaking Boundaries, is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and a test bank.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing the Arts. To get started finding Marketing the Arts, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Marketing the Arts

Marketing the Arts

More Books