Read Anywhere and on Any Device!

Special Offer | $0.00

Join Today And Start a 30-Day Free Trial and Get Exclusive Member Benefits to Access Millions Books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

Integrated Marketing Communications in Football (Critical Research in Football)

Argyro Elisavet Manoli
4.9/5 (24933 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results.This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing, or innovative approaches to marketing and business communications in other commercial spheres.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Integrated Marketing Communications in Football (Critical Research in Football). To get started finding Integrated Marketing Communications in Football (Critical Research in Football), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0367690578

Integrated Marketing Communications in Football (Critical Research in Football)

Argyro Elisavet Manoli
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results.This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing, or innovative approaches to marketing and business communications in other commercial spheres.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Integrated Marketing Communications in Football (Critical Research in Football). To get started finding Integrated Marketing Communications in Football (Critical Research in Football), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0367690578

More Books

Integrated Marketing Communications

Integrated Marketing Communications

4.4/5 (1,282,506 ratings)

Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

4.2/5 (4,466 ratings)

Integrated Marketing Communication

Integrated Marketing Communication

4.1/5 (1,751 ratings)

Integrated Marketing Communications with Online Study Tools 12 Months

Integrated Marketing Communications with Online Study Tools 12 Months

4.5/5 (743 ratings)

Strategic Integrated Marketing Communication

Strategic Integrated Marketing Communication

4/5 (647 ratings)

The New Marketing Paradigm

The New Marketing Paradigm

4/5 (647 ratings)

Brand Storytelling

Brand Storytelling

4.7/5 (647 ratings)

Marketing in the Round

Marketing in the Round

4.6/5 (647 ratings)

Integrated Marketing Communications in Advertising and Promotion

Integrated Marketing Communications in Advertising and Promotion

4.9/5 (647 ratings)
loader