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Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics

David Orrell
4.9/5 (15399 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:The controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement.David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he is behavioural economics a scientific revolution, or just a scientific form of marketing?We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics. To get started finding Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1785786458

Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics

David Orrell
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: The controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement.David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he is behavioural economics a scientific revolution, or just a scientific form of marketing?We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics. To get started finding Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1785786458

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