Read Consumer Nationalism and Barr’s Irn-Bru in Scotland

Consumer Nationalism and Barr’s Irn-Bru in Scotland

David Leishman

4.9/5 (20137 ratings)

Description:This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Consumer Nationalism and Barr’s Irn-Bru in Scotland. To get started finding Consumer Nationalism and Barr’s Irn-Bru in Scotland, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 264

Format: PDF, EPUB & Kindle Edition

Publisher: Springer Nature

Release: 2020

ISBN: 3030533824

Description: This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Consumer Nationalism and Barr’s Irn-Bru in Scotland. To get started finding Consumer Nationalism and Barr’s Irn-Bru in Scotland, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Consumer Nationalism and Barr’s Irn-Bru in Scotland

Consumer Nationalism and Barr’s Irn-Bru in Scotland

More Books

Logic 7 For Mac Os X: Visual Quickpro Guide

Logic 7 For Mac Os X: Visual Quickpro Guide

Tales of the Fantastic: A Fantasy & Paranormal Sample Anthology

Tales of the Fantastic: A Fantasy & Paranormal Sample Anthology

Fantasy Short Stories Issue 2

Fantasy Short Stories Issue 2

Evermore 2: Edgar Allan Poe inspired poetry (Evermore: Edgar Allan Poe Inspired Poetry)

Evermore 2: Edgar Allan Poe inspired poetry (Evermore: Edgar Allan Poe Inspired Poetry)

Todo sobre la leishmaniosis (Spanish Edition)

Todo sobre la leishmaniosis (Spanish Edition)

Leishmaniasis: The Current Status and New Strategies for Control: Proceedings of the NATO Advanced Study Institute, Zakynthos (Greece), 1987 (NATO Science Series A:, 11)

Leishmaniasis: The Current Status and New Strategies for Control: Proceedings of the NATO Advanced Study Institute, Zakynthos (Greece), 1987 (NATO Science Series A:, 11)

Leishmaniasis: Trends in Epidemiology, Diagnosis and Treatment

Leishmaniasis: Trends in Epidemiology, Diagnosis and Treatment

In vitro and In vivo Studies for Development of a Leishmaniasis Vaccine

In vitro and In vivo Studies for Development of a Leishmaniasis Vaccine

The Epidemiology and Ecology of Leishmaniasis

The Epidemiology and Ecology of Leishmaniasis