Read Build a Brand to Change your World: A Step-by-Step How-to Guide for Building High-end Brands with a Higher Purpose

Build a Brand to Change your World: A Step-by-Step How-to Guide for Building High-end Brands with a Higher Purpose

Klaus Heine

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Description:A Step-by-Step How-to Guide for Building High-end Brands with a Higher PurposeEntrepreneurs never just create a business – to succeed, they need to create a brand at the same time. This book is a step-by-step how-to guide for the entire brand-building process – to create a powerful brand from scratch or to rethink your existing branding strategy. Based on the Brand-Building Canvas and a modular system of related brand-building templates, it gives an overview of all the branding tools and concepts needed to build a strong brand. It takes you on a ride from brand vision to mission, from brand spirit and philosophy, brand ethics and values to brand culture, personality and brand lifestyle. You will learn how all the brand identity elements are related and how to practically apply them to your brand – with the help of best-practice examples and case studies, hands-on how-to guides, checklists, summaries of success factors and overviews of the major strategic options that you have at different stages of the brand-building process.What do you want your Brand to stand for?Consumers are increasingly judging brands by what they believe in, stand for, and do in the world. Also entrepreneurs increasingly want to work on something they truly believe in. In fact, big parts of people today and especially the young generation are in search for meaning. It matches well that building a brand is about brand identity planning – or, in other words, about creating BRAND MEANING. Throughout the book, you will get to know very different options to underpin your brand with identity/meaning. This can be a compelling higher purpose to improve the world, values and good intentions, authority in a specific field of expertise, the association with an appealing reference group, a specific brand origin or tradition, or an affiliation with a certain art movement, philosophy, or subculture. So you will learn step-by-step how to build a high-end brand with a higher purpose – often an ethical and sustainable brand, an alternative and spiritual business, or even an activist brand.How to give your Brand an Aura and Soul, and a Personality all of its ownHuman aspects are the key to a strong brand identity. In fact, every brand should cultivate at least one powerful personal brand from within the company. The book will explain you how to humanize your brand and, more specifically, how to create a unique brand personality and how to develop a pleasant personal brand, to show some real people behind the brand.However, a higher purpose is incompatible with low-end mass production. Therefore, the book concentrate on the high-end cultural & creative industries, which span from the arts and craftmanship to high-tech – and also include people businesses such as artisans, designers, and healing professionals.Effective Branding draws on Consumer PsychologyBuilding your brand is a journey of self-discovery. Developing a purpose-driven brand requires, first of all, to find out your own purpose in life: What is your ‘reason for being‘ that motivates you to jump out of bed in the morning? How can you fulfill your 'higher purpose' through your brand? The book describes various frameworks of consumer psychology that help you to better understand yourself, what you want your brand to stand for (your Brand Personality), and your customers. It connects brand-building with consumer psychology and explains how you can make your customers see that there is a higher purpose for your company and how to specifically define that greater end. It outlines the best techniques to uncover deep-rooted Consumer Insights – to connect your customer’s life goals with the purpose of your brand.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Build a Brand to Change your World: A Step-by-Step How-to Guide for Building High-end Brands with a Higher Purpose. To get started finding Build a Brand to Change your World: A Step-by-Step How-to Guide for Building High-end Brands with a Higher Purpose, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 300

Format: PDF, EPUB & Kindle Edition

Publisher: Upmarkit

Release: 2020

ISBN

Description: A Step-by-Step How-to Guide for Building High-end Brands with a Higher PurposeEntrepreneurs never just create a business – to succeed, they need to create a brand at the same time. This book is a step-by-step how-to guide for the entire brand-building process – to create a powerful brand from scratch or to rethink your existing branding strategy. Based on the Brand-Building Canvas and a modular system of related brand-building templates, it gives an overview of all the branding tools and concepts needed to build a strong brand. It takes you on a ride from brand vision to mission, from brand spirit and philosophy, brand ethics and values to brand culture, personality and brand lifestyle. You will learn how all the brand identity elements are related and how to practically apply them to your brand – with the help of best-practice examples and case studies, hands-on how-to guides, checklists, summaries of success factors and overviews of the major strategic options that you have at different stages of the brand-building process.What do you want your Brand to stand for?Consumers are increasingly judging brands by what they believe in, stand for, and do in the world. Also entrepreneurs increasingly want to work on something they truly believe in. In fact, big parts of people today and especially the young generation are in search for meaning. It matches well that building a brand is about brand identity planning – or, in other words, about creating BRAND MEANING. Throughout the book, you will get to know very different options to underpin your brand with identity/meaning. This can be a compelling higher purpose to improve the world, values and good intentions, authority in a specific field of expertise, the association with an appealing reference group, a specific brand origin or tradition, or an affiliation with a certain art movement, philosophy, or subculture. So you will learn step-by-step how to build a high-end brand with a higher purpose – often an ethical and sustainable brand, an alternative and spiritual business, or even an activist brand.How to give your Brand an Aura and Soul, and a Personality all of its ownHuman aspects are the key to a strong brand identity. In fact, every brand should cultivate at least one powerful personal brand from within the company. The book will explain you how to humanize your brand and, more specifically, how to create a unique brand personality and how to develop a pleasant personal brand, to show some real people behind the brand.However, a higher purpose is incompatible with low-end mass production. Therefore, the book concentrate on the high-end cultural & creative industries, which span from the arts and craftmanship to high-tech – and also include people businesses such as artisans, designers, and healing professionals.Effective Branding draws on Consumer PsychologyBuilding your brand is a journey of self-discovery. Developing a purpose-driven brand requires, first of all, to find out your own purpose in life: What is your ‘reason for being‘ that motivates you to jump out of bed in the morning? How can you fulfill your 'higher purpose' through your brand? The book describes various frameworks of consumer psychology that help you to better understand yourself, what you want your brand to stand for (your Brand Personality), and your customers. It connects brand-building with consumer psychology and explains how you can make your customers see that there is a higher purpose for your company and how to specifically define that greater end. It outlines the best techniques to uncover deep-rooted Consumer Insights – to connect your customer’s life goals with the purpose of your brand.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Build a Brand to Change your World: A Step-by-Step How-to Guide for Building High-end Brands with a Higher Purpose. To get started finding Build a Brand to Change your World: A Step-by-Step How-to Guide for Building High-end Brands with a Higher Purpose, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Build a Brand to Change your World: A Step-by-Step How-to Guide for Building High-end Brands with a Higher Purpose

Build a Brand to Change your World: A Step-by-Step How-to Guide for Building High-end Brands with a Higher Purpose

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