Description:From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing.
Strangers to Superfans
puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Readers' Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by making the process more frictionless.*Build an army of passionate readers who do the selling for you.It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strangers To Superfans: A Marketing Guide to The Reader Journey. To get started finding Strangers To Superfans: A Marketing Guide to The Reader Journey, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
186
Format
PDF, EPUB & Kindle Edition
Publisher
David Gaughran
Release
2020
ISBN
Strangers To Superfans: A Marketing Guide to The Reader Journey
Description: From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing.
Strangers to Superfans
puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Readers' Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by making the process more frictionless.*Build an army of passionate readers who do the selling for you.It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strangers To Superfans: A Marketing Guide to The Reader Journey. To get started finding Strangers To Superfans: A Marketing Guide to The Reader Journey, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.