Read Marketing 5.0: Technology for Humanity

Marketing 5.0: Technology for Humanity

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Description:Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:- Artificial Intelligence for marketing automation- Agile marketing- "Segments of one" marketing- Contextual technology- Facial recognition and voice tech for marketing- The future of Customer Experience (CX)- Transmedia storytelling- The "Whatever-Whenever-Wherever" service delivery- "Everything-As-A-Service" business model- Internet of Things and blockchain for marketing- Virtual and augmented reality marketing- Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing 5.0: Technology for Humanity. To get started finding Marketing 5.0: Technology for Humanity, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 206

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1119668514

Description: Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:- Artificial Intelligence for marketing automation- Agile marketing- "Segments of one" marketing- Contextual technology- Facial recognition and voice tech for marketing- The future of Customer Experience (CX)- Transmedia storytelling- The "Whatever-Whenever-Wherever" service delivery- "Everything-As-A-Service" business model- Internet of Things and blockchain for marketing- Virtual and augmented reality marketing- Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing 5.0: Technology for Humanity. To get started finding Marketing 5.0: Technology for Humanity, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing 5.0: Technology for Humanity

Marketing 5.0: Technology for Humanity

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