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Building Brands that Win

KAUSHIK MUKERJEE
4.9/5 (16635 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Brands…Brands…BrandsWhich brand will win? That is the million dollar question in a world that is swarmed by a plethora of brands.This book lays down the crucial elements which need reviewing by a brand manager in order to create Brands that Win in the marketplace. Taking into account the findings of leading researchers, the book uses numerous illustrative examples to elucidate useful concepts and practices from: brand strategy, brand experience, tracking brand performance, managing brand extensions and architecture and global branding to building strong brands, enabling brand resilience and brand sustainability.With a tool-kit attached to each chapter, this volume is essential reading for brand managers and professionals working on branding, marketing and advertising, and will also prove useful for students of management studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Building Brands that Win. To get started finding Building Brands that Win, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
267
Format
PDF, EPUB & Kindle Edition
Publisher
Tata McGraw Hill
Release
2019
ISBN
125906395X

Building Brands that Win

KAUSHIK MUKERJEE
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Brands…Brands…BrandsWhich brand will win? That is the million dollar question in a world that is swarmed by a plethora of brands.This book lays down the crucial elements which need reviewing by a brand manager in order to create Brands that Win in the marketplace. Taking into account the findings of leading researchers, the book uses numerous illustrative examples to elucidate useful concepts and practices from: brand strategy, brand experience, tracking brand performance, managing brand extensions and architecture and global branding to building strong brands, enabling brand resilience and brand sustainability.With a tool-kit attached to each chapter, this volume is essential reading for brand managers and professionals working on branding, marketing and advertising, and will also prove useful for students of management studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Building Brands that Win. To get started finding Building Brands that Win, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
267
Format
PDF, EPUB & Kindle Edition
Publisher
Tata McGraw Hill
Release
2019
ISBN
125906395X

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