Read The Franchise Era: Managing Media in the Digital Economy (Traditions in American Cinema)

The Franchise Era: Managing Media in the Digital Economy (Traditions in American Cinema)

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Description:As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms.Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Franchise Era: Managing Media in the Digital Economy (Traditions in American Cinema). To get started finding The Franchise Era: Managing Media in the Digital Economy (Traditions in American Cinema), you are right to find our website which has a comprehensive collection of manuals listed.
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ISBN: 1474419224

Description: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms.Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Franchise Era: Managing Media in the Digital Economy (Traditions in American Cinema). To get started finding The Franchise Era: Managing Media in the Digital Economy (Traditions in American Cinema), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Franchise Era: Managing Media in the Digital Economy (Traditions in American Cinema)

The Franchise Era: Managing Media in the Digital Economy (Traditions in American Cinema)

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