Read Niche Marketing: How to Pinpoint Your Markets

Niche Marketing: How to Pinpoint Your Markets

Robert B. Settle

4.9/5 (34283 ratings)

Description:The authors explain how to find specific, profitable market niches, then target your product or service to them. The mass market has broken into distinct segments and marketers are scrambling to find their niche. This practical, how-to guide shows you how to pinpoint your own niche, and to market it effectively. It explains the four variables that define niches and how they affect consumer choices and preferences, how these variables can be combined to produce a variety of niches, and how to devise effective marketing strategies for each niche. Readers are introduced to up-scale and down-scale, progs and trads, boomers, busters, yuppies and whoopies, who they all are, and what they buy. The book contains consumer profiles, vignettes of successful niche marketing by well-known companies, and straightforward advice and guidelines. It has been designed specifically for marketing managers, product managers, consultants and entrepreneurs.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Niche Marketing: How to Pinpoint Your Markets. To get started finding Niche Marketing: How to Pinpoint Your Markets, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 275

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: 1994

ISBN: 0471612871

Description: The authors explain how to find specific, profitable market niches, then target your product or service to them. The mass market has broken into distinct segments and marketers are scrambling to find their niche. This practical, how-to guide shows you how to pinpoint your own niche, and to market it effectively. It explains the four variables that define niches and how they affect consumer choices and preferences, how these variables can be combined to produce a variety of niches, and how to devise effective marketing strategies for each niche. Readers are introduced to up-scale and down-scale, progs and trads, boomers, busters, yuppies and whoopies, who they all are, and what they buy. The book contains consumer profiles, vignettes of successful niche marketing by well-known companies, and straightforward advice and guidelines. It has been designed specifically for marketing managers, product managers, consultants and entrepreneurs.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Niche Marketing: How to Pinpoint Your Markets. To get started finding Niche Marketing: How to Pinpoint Your Markets, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Niche Marketing: How to Pinpoint Your Markets

Niche Marketing: How to Pinpoint Your Markets

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