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Traversing the Traction Gap

Bruce Cleveland
4.9/5 (29106 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product in a potential blockbuster category to scalable business. However scrappy they are, industry statistics show that more than 80 percent of all early-stage startups fail. Most can build a product, but the vast majority stumble when it comes time to take those products to market due to poor or non-existent "market engineering" skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. Getting over the go-to-market hurdle stymies startups again and again. Just when they need to develop and define a category and create sophisticated positioning, demand-generation and revenue-conversion programs--when they must establish a foothold in the market--they run short on time and money. This is the Traction Gap, that period of time between introducing a new product into the market and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating this fraught period in the tumultuous early life of a startup. Based on real-life examples from the startup world, Cleveland's advice provides a roadmap, signposts, and metrics for succeeding where others have failed.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Traversing the Traction Gap. To get started finding Traversing the Traction Gap, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1635766249

Traversing the Traction Gap

Bruce Cleveland
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product in a potential blockbuster category to scalable business. However scrappy they are, industry statistics show that more than 80 percent of all early-stage startups fail. Most can build a product, but the vast majority stumble when it comes time to take those products to market due to poor or non-existent "market engineering" skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. Getting over the go-to-market hurdle stymies startups again and again. Just when they need to develop and define a category and create sophisticated positioning, demand-generation and revenue-conversion programs--when they must establish a foothold in the market--they run short on time and money. This is the Traction Gap, that period of time between introducing a new product into the market and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating this fraught period in the tumultuous early life of a startup. Based on real-life examples from the startup world, Cleveland's advice provides a roadmap, signposts, and metrics for succeeding where others have failed.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Traversing the Traction Gap. To get started finding Traversing the Traction Gap, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1635766249

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