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Brand Psycho: The Psychological Exposé Into the Hidden Side of Branding

Max Jakob Lusensky
4.9/5 (30564 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:An insider's exposé of how global brands such as Apple, Starbucks and Nike influence us subconsciously (and how we risk turn into brands ourselves). New 2nd revised edition. Jungian psychoanalyst and former brand director, Max Jakob Lusensky articulates Carl Gustav Jung's view, that the more we project our desires externally, the greater the impoverishment of our inner selves. He makes us aware of the subconscious 'dreams' that are lived out through brands today. A process where we 'outsource' emotional needs to the brands of our marketplace.The danger can be prevented through a process he terms de:branding: the becoming conscious of the unconscious desires we project onto brands. The book is an invitation to disenchant the magical brands of the marketplace that the Madmen of Madison Avenue and the Magicians of Silicon Valley have worked so diligently to spin for us. Drawing from depth psychology research, this book explores: * How global brands such as Apple and Starbucks are using not logotypes, but archetypes to connect with our subconscious.* How Brand Psychology works and how to de:brand a corporate icon.* How the marketplace today has moved from the outside world to inside our minds.* Why humans are turning into personal brands while products get more human attributes.* And much, much more. This searing exposé reveals the hidden side of branding, explains how brand mythologies are built, and raises the question of whether we're all becoming brand psychotic.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Psycho: The Psychological Exposé Into the Hidden Side of Branding. To get started finding Brand Psycho: The Psychological Exposé Into the Hidden Side of Branding, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
124
Format
PDF, EPUB & Kindle Edition
Publisher
Black Books Publishing
Release
2018
ISBN
1717890733

Brand Psycho: The Psychological Exposé Into the Hidden Side of Branding

Max Jakob Lusensky
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: An insider's exposé of how global brands such as Apple, Starbucks and Nike influence us subconsciously (and how we risk turn into brands ourselves). New 2nd revised edition. Jungian psychoanalyst and former brand director, Max Jakob Lusensky articulates Carl Gustav Jung's view, that the more we project our desires externally, the greater the impoverishment of our inner selves. He makes us aware of the subconscious 'dreams' that are lived out through brands today. A process where we 'outsource' emotional needs to the brands of our marketplace.The danger can be prevented through a process he terms de:branding: the becoming conscious of the unconscious desires we project onto brands. The book is an invitation to disenchant the magical brands of the marketplace that the Madmen of Madison Avenue and the Magicians of Silicon Valley have worked so diligently to spin for us. Drawing from depth psychology research, this book explores: * How global brands such as Apple and Starbucks are using not logotypes, but archetypes to connect with our subconscious.* How Brand Psychology works and how to de:brand a corporate icon.* How the marketplace today has moved from the outside world to inside our minds.* Why humans are turning into personal brands while products get more human attributes.* And much, much more. This searing exposé reveals the hidden side of branding, explains how brand mythologies are built, and raises the question of whether we're all becoming brand psychotic.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Psycho: The Psychological Exposé Into the Hidden Side of Branding. To get started finding Brand Psycho: The Psychological Exposé Into the Hidden Side of Branding, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
124
Format
PDF, EPUB & Kindle Edition
Publisher
Black Books Publishing
Release
2018
ISBN
1717890733

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