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Handbook of Football Association Management

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Description:Providing up-to-date information consolidated by experts in the areas, the HFM is an excellent reference work devoted to football association management.By putting into print the expertise of internationally renowned academic and professional experts, together with numerous case studies and interviews, it gives a good overview of the unique aspects of the management of national football associations. After its introduction to football association management, written by the co-editors Professor Jean-Loup Chappelet, PhD, IDHEAP, and Dawn Aquilina, PhD, IDHEAP, the book covers the following subjects:• The organisation of world football(Sean Hamil, Birkbeck College, University of London)Looking at the regulatory and governing bodies of international and European football and defining their stakeholders, this chapter describes the organisational structure of world football.• Strategic management of a national football association(Professor Mikkel Draebye, SDA Brocconi)This chapter describes how a national association can design and implement a strategic management system, and how to make it a success.• Operational management of a national football association(Professor Antonio Davila, IESE Business School in Barcelona)Covering the topics of human resource management, financial management, customer satisfaction, and design of service operations, this chapter covers four of the main topics of operational management for national associations.• Football marketing and sponsorship(Professor Simon Chadwick, University of Salford) Highlighting four key domains – sport marketing and the nature of the sport product; brand and marketing communications; licensing, ticketing and hospitality; and media rights – this chapter provides an overview of marketing and sponsorship as an important part of the management of a national football association.• Communication, the media and public relations(Professor Raymond Boyle, University of Glasgow)Explaining the different dimensions of communication, and the importance of public relations and working with the media, this chapter examines the role played by communications in the functioning of a national association.• Event and volunteer management(Professor Alain Ferrand, University of Poitiers)The chapter presents the four main phases in the organisation of an event – conception, preparation, operation and closure – and uses the example of managing a volunteers programme to further explain the different phases in context.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Handbook of Football Association Management. To get started finding Handbook of Football Association Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 252

Format: PDF, EPUB & Kindle Edition

Publisher: UEFA

Release: 2017

ISBN: 2940391092

Description: Providing up-to-date information consolidated by experts in the areas, the HFM is an excellent reference work devoted to football association management.By putting into print the expertise of internationally renowned academic and professional experts, together with numerous case studies and interviews, it gives a good overview of the unique aspects of the management of national football associations. After its introduction to football association management, written by the co-editors Professor Jean-Loup Chappelet, PhD, IDHEAP, and Dawn Aquilina, PhD, IDHEAP, the book covers the following subjects:• The organisation of world football(Sean Hamil, Birkbeck College, University of London)Looking at the regulatory and governing bodies of international and European football and defining their stakeholders, this chapter describes the organisational structure of world football.• Strategic management of a national football association(Professor Mikkel Draebye, SDA Brocconi)This chapter describes how a national association can design and implement a strategic management system, and how to make it a success.• Operational management of a national football association(Professor Antonio Davila, IESE Business School in Barcelona)Covering the topics of human resource management, financial management, customer satisfaction, and design of service operations, this chapter covers four of the main topics of operational management for national associations.• Football marketing and sponsorship(Professor Simon Chadwick, University of Salford) Highlighting four key domains – sport marketing and the nature of the sport product; brand and marketing communications; licensing, ticketing and hospitality; and media rights – this chapter provides an overview of marketing and sponsorship as an important part of the management of a national football association.• Communication, the media and public relations(Professor Raymond Boyle, University of Glasgow)Explaining the different dimensions of communication, and the importance of public relations and working with the media, this chapter examines the role played by communications in the functioning of a national association.• Event and volunteer management(Professor Alain Ferrand, University of Poitiers)The chapter presents the four main phases in the organisation of an event – conception, preparation, operation and closure – and uses the example of managing a volunteers programme to further explain the different phases in context.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Handbook of Football Association Management. To get started finding Handbook of Football Association Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Handbook of Football Association Management

Handbook of Football Association Management

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