Description:This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Corporate charisma: How to achieve world-class recognition by maximising your company's image, brands, and culture. To get started finding Corporate charisma: How to achieve world-class recognition by maximising your company's image, brands, and culture, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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Format
PDF, EPUB & Kindle Edition
Publisher
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Release
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ISBN
074991825X
Corporate charisma: How to achieve world-class recognition by maximising your company's image, brands, and culture
Description: This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Corporate charisma: How to achieve world-class recognition by maximising your company's image, brands, and culture. To get started finding Corporate charisma: How to achieve world-class recognition by maximising your company's image, brands, and culture, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.