Read Standing out and fitting in: The need to translate content and localise websites to create/maintain a global online presence in today’s digital era.

Standing out and fitting in: The need to translate content and localise websites to create/maintain a global online presence in today’s digital era.

David Coldwell

4.9/5 (31519 ratings)

Description:The book investigates the importance of translating and localising website content for companies wishing to create or maintain a global online presence. The author highlights the complexities of providing online content tailored to suit specific locales, which for larger multinational companies often includes multiple linguistically and culturally distinct locales. Going further, the book raises many questions and discusses how the linguistic process can be managed in order to satisfy the needs of cross-cultural marketing and achieve a balance between target text production and cultural adaptation whilst remaining an economically viable option.With a review of current research on the subject, original case studies of localised websites and empirical research relating to user expectations the book presents a valuable insight into the localisation process and language service providing industry in general.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Standing out and fitting in: The need to translate content and localise websites to create/maintain a global online presence in today’s digital era.. To get started finding Standing out and fitting in: The need to translate content and localise websites to create/maintain a global online presence in today’s digital era., you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 124

Format: PDF, EPUB & Kindle Edition

Publisher: LAP LAMBERT Academic Publishing

Release: 2017

ISBN: 3330063785

Description: The book investigates the importance of translating and localising website content for companies wishing to create or maintain a global online presence. The author highlights the complexities of providing online content tailored to suit specific locales, which for larger multinational companies often includes multiple linguistically and culturally distinct locales. Going further, the book raises many questions and discusses how the linguistic process can be managed in order to satisfy the needs of cross-cultural marketing and achieve a balance between target text production and cultural adaptation whilst remaining an economically viable option.With a review of current research on the subject, original case studies of localised websites and empirical research relating to user expectations the book presents a valuable insight into the localisation process and language service providing industry in general.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Standing out and fitting in: The need to translate content and localise websites to create/maintain a global online presence in today’s digital era.. To get started finding Standing out and fitting in: The need to translate content and localise websites to create/maintain a global online presence in today’s digital era., you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Standing out and fitting in: The need to translate content and localise websites to create/maintain a global online presence in today’s digital era.

Standing out and fitting in: The need to translate content and localise websites to create/maintain a global online presence in today’s digital era.

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